Search Engine Optimization (SEO)


10 years ago, SEO was an unknown acronym, barely a part of our cultural lexicon. Today, even late adopters have at least a vague familiarity with the term. People are spending more and more time online, a trend that is not likely to change anytime soon. Search Engine Optimization (SEO) is a term that represents the strategies and efforts that help your website index at the top of search engine result pages (SERPs). Algorithmic search engines like Google’s have transformed the way we find information. Therefore, businesses and marketers alike have come to recognize the increasing importance of being visible whenever their particular service or product is queried in search engines. Through a multitude of ever evolving strategies, Compass will work with your business to ensure your website’s optimal ranking in search results.